Who Is Not Knowing?

We are a small creative studio, creating games and encouraging curiosity and creative projects.

"In the beginner's mind there are many possibilities,
but in the expert's there are few"

- Shunryu Suzuki

Core Philosophy

"Not Knowing" is a reminder to ourselves that all creative exploration starts by assuming we don't know the answer. It's often given as a prompt in meditation: "start by not knowing your breath", to allow the meditator to really actually experience breathing again.

"The magic is not in the analyzing or the understanding. The magic lives in the wonder of what we do not know."
― Rick Rubin, The Creative Act: A Way of Being

By naming the company this, I hope to root ourselves firmly in this pillar of creativity, and to encourage others to live with curiosity.